Business Geographics (Paul Amos) MUSA504-001 2012A Spring 2012
Description Business geography synthesizes geospatial analysis, geospatial technology and practical experience to improve business management and investment decisions. Business managers, marketing, financial analysts and professional planners are increasingly relying on GIS to organize, analyze, and present their business data. It has been noted that up to 25% of a corporate assets are real estate and 80% of all data in corporate database has a spatial component. By tying this information to specific locations such as street addresses, zip code and census tracts, organizations are creating maps that provide business intelligence to help them identify patterns and understand relationships not apparent in spreadsheets and graphs. Choosing a site, targeting a market, planning a distribution network or delivery route, creating sales territories or allocating resources are all business issues that involve questions of geography and can be solved with GIS. This graduate level course will provide examples of private sector companies that have integrated GIS technology to improve strategic business decision making. The course will present case studies from a variety of industries that have successfully deployed GIS to benefit firms in each of these industries. Students will have the opportunity to practice with the ArcGIS Business Analyst software and data to learn the skills needed to perform spatial analysis for business decision making.